Brooklyn is heading to China. Call it the Joe Tsai effect.
The Nets and Lakers will play in the NBA China Games 2019. The Post confirmed a report by TenCent — the league’s digital partner in China — that the teams will meet in preseason games in October.
The games will be held in Shanghai on Oct. 10 and in Shenzhen on Oct. 12.
It will mark the third time the Nets have traveled to China and the first since Taiwanese-born Tsai became a co-owner. The billionaire is the co-founder of Chinese e-commerce giant Alibaba and splits his time between Hong Kong and the San Diego area.
“Basketball is a global sport and the NBA is one of the most recognized brands in the world,” Tsai said after buying 49 percent of the Nets in April. “I am excited about the NBA’s international growth prospects, and hope to play a part in bringing the NBA and the special character of the Brooklyn Nets to fans around the world.”
The Chinese market will be important for the Nets not only in terms of merchandising but eventually television rights as well.
“Most importantly the new partner … Joe Tsai, co-founder of Alibaba, the fact is that he’s someone who’s living in China but very familiar with the Brooklyn Nets brand,” NBA commissioner Adam Silver told The Post. “He’ll be the co-owner for several years, not controlling owner, [but] it speaks specifically to the interest in the Brooklyn Nets in China, and to the greater interest in the league.
“The Nets are usually the first to raise their hands to go internationally. They’re usually very eager. They’ve been to China with us, they’ve been to London and now Mexico City. I credit team president Brett Yormark, who seems particularly interested in extending the Brooklyn Nets brand globally.”
The Nets played preseason games against the Rockets in Beijing and Shanghai in 2010 and went back for preseason games against the Kings four years later.
The Nets also took their games outside of the United States last season, when they split regular-season games against the Heat and Thunder in Mexico City.